교보문고 SCHOLAR 스콜라
이 자료는 국가지식 연계기관과의 협약에 따라 무료로 제공됩니다.
원문을 이용하시기 위해서는 연계기관의 정책을 따르고 있으니
궁금하신 사항은 연계기관을 통해 문의하시기 바랍니다.
곧 연계기관으로 이동합니다
본문내용 바로가기
홈 > 한국유통과학회 > The Journal of Asian Finance, Economics and Business (JAFEB)
논문 표지

The Effect of Corporate Social Responsibility Practices on Brand Equity: An Examination of Malaysia’s Top 100 Brands

원문보기 원문저장 인용정보복사 구매 4,000원

국문 초록

영문 초록

The study aims to provide some evidence of the effects of CSR practices on financial-based brand equity in Malaysia. Nowadays, many companies have embraced corporate social responsibility (CSR) practi...

[더보기]

목차

1. Introduction
2. Literature Review
3. Research Methodology
4. Findings and Discussion
5. Conclusions
References

해당 간행물 수록 논문

Do Firm Characteristics and Industry Matter in Determining Corporate Cash Holdings? Evidence from Hospitality Firms
The Determinants of Environmental Information Disclosure in Vietnam Listed Companies
The Influence of Credit Scores on Dividend Policy: Evidence from the Korean Market
Provincial Governance Quality and Earnings Management: Empirical Evidence from Vietnam
Bank Dividend Policy and Degree of Total Leverage
Determinants Influencing Tax Compliance: The Case of Vietnam
Financial Security of Vietnamese Businesses and Its Influencing Factors
The Adoption of Risk Based Audit Approach in the Independent Audit Firms: A Study of Case of Vietnam
Influence of Overconfidence and Cash Flow on Investment in Vietnam
Impacts of Ownership Structure on Systemic Risk of Listed Companies in Vietnam
The Impact of Intellectual Capital Disclosure on Firm Performance: Empirical Evidence from Pharmaceutical and Chemical Industry of Bangladesh
Quantitative Analysis of Poverty Indicators: The Case of Khon Kaen Province, Thailand
The Asymmetric Effect of Inflation on Economic Growth in Vietnam: Evidence by Nonlinear ARDL Approach
Developing Traditional Handcraft Villages: The Determinants of Lending Decision from Binh Duong Province’s Banks in Vietnam
China’s Outward Foreign Direct Investment Patterns: Evidence from Asian Financial Markets
The Mediating Effect of Empathy on the Relationship between Cultural Intelligence and Intercultural Adaptation in Intercultural Service Encounters
Relationship Brand Orientation and Internal Brand Equity at Internet Service Providers: An Organization Change Readiness Effect
The Antecedents of Relationship Marketing and Customer Loyalty: A Case of the Designed Fashion Product
Factor Affecting Customers’ Decision to Use Mobile Banking Service: A Case of Thanh Hoa Province, Vietnam
The Impact of Senders’ Identity to the Acceptance of Electronic Word-of-Mouth of Consumers in Vietnam
Utilizing Case-based Reasoning for Consumer Choice Prediction based on the Similarity of Compared Alternative Sets
A Study of Role of Perceived Organizational Support among Sexual Harassment and Employees’ Attitudes
The Impact of Interactional Justice and Supply-Chain Collaboration on Sustainable SCM Performance: The Case of Multinational Pharmaceutical Firms
The Mediating Role of Distribution Kahn’s Engagement: An Empirical Evidence of Salesforce in Indonesia
Empowerment Model for Sustainable Tourism Village in an Emerging Country
The Effect of Corporate Social Responsibility Practices on Brand Equity: An Examination of Malaysia’s Top 100 Brands
Challenges Facing Internationalization of SMEs in Emerging Economies: A Study on OECD Model
Factors Affecting Industry and University Collaboration in Education in the Hospitality Industry in Vietnam: A Business Perspective
Impact of Organizational Culture on the Accounting Information System and Operational Performance of Small and Medium Sized Enterprises in Ho Chi Minh City
Social Responsibility, Organizational Commitment, and Organizational Performance: Food Processing Enterprises in the Mekong River Delta