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An Analysis of Media Coverage on COVID-19 Vaccine Using Topic Modeling

À±ÇöÁØ(Yun Hyun Jun) , Á¤¹é±Ù(Jeong Baek Geun) Àú

pp.5~23 (19pages)

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¸ñÀû: º» ¿¬±¸ÀÇ ¸ñÀûÀº Äڷγª19 ¹é½Å¿¡ °üÇÑ ¾ð·Ð º¸µµ ±â»çÀÇ ÁÖ¿ä ÅäÇȰú ±â°£¿¡ µû¸¥ ÅäÇÈÀÇ º¯È­¸¦ ºÐ¼®ÇÏ¿© ¾ð·Ð º¸µµ ¾ç»óÀ» ÆÄ¾ÇÇϰí Á¤Ã¥Àû Á¦¾ðÀ» Á¦°øÇϱâ À§ÇÔÀÌ´Ù. ¹æ¹ý: Äڷγª19 ±¹³» ù È®ÁøÀÚ ¹ß»ýÀÏÀÎ 2020³â 1¿ù 20ÀϺÎÅÍ 2021³â 7¿ù 31ÀϱîÁö RÀ» Ȱ¿ëÇÏ¿© Äڷγª19 ¹é½Å°ú °ü·ÃµÈ ³×À̹ö¿Í ´ÙÀ½ÀÇ Á¦ÈÞ±â»ç 95,377°³¸¦ ¼öÁýÇÏ¿© ÅäÇȸ𵨸µÀ» ½ÃÇàÇÏ¿´´Ù. °á°ú: ÅäÇÈÀº ÃÑ 7°¡Áö·Î ¿¹¹æÁ¢Á¾(14,080°Ç, 20.0%), ¸é¿ªÈ¿°ú(10,496°Ç, 14.9%), »ý»ê(10,196°Ç, 14.5%), ºÎÀÛ¿ë(9,761°Ç, 13.8%), À¯Åë(9,674°Ç, 13.7%), ¹°·® È®º¸(9,515°Ç, 13.5%), °ËÅä ¹× Çã°¡(6,833°Ç, 9.7%)·Î ºÐ·ùÇÏ¿´´Ù. °á·Ð: ¿øÈ°ÇÑ ¿¹¹æ Á¢Á¾À» À̾±â À§Çؼ± ù°, ¹®Á¦ÇذáÇü ¾ð·ÐÀ¸·Î º¯È­½Ã۱â À§ÇÑ È¯°æ Á¶¼º ³ë·Â, µÑ° ¾ð·Ð°ú º¸´Ù Çù·ÂÀû °ü°è·Î ¸Å´º¾ó °³¼±, ¼Â°, ¼Ò¼È¹Ìµð¾î ä³Î °­È­ÀÇ Çʿ伺°ú Ãß°¡ÀûÀ¸·Î ¿Â¶óÀÎ ÀÎÇ÷ç¾ð¼­¸¦ ¼ÒÅë ä³Î·Î½á °í·ÁÇÒ °ÍÀ» Á¦¾ðÇÏ¸ç ´õºÒ¾î ¹®Á¦ÇذáÇü º¸µµ¸¦ À§ÇÑ ¾ð·ÐÀÇ ÀÚÁ¤Àû ³ë·Â°ú ¼¼°èÀû ¹é½Å º¸±Þ ºÒ±ÕÇü ¹®Á¦¿¡ ´ëÇÑ ³íÀÇ ¶ÇÇÑ ÁøÇàµÇ¾î¾ß ÇÒ Çʿ伺ÀÌ ÀÖ´Ù.
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Objectives: This study aims to analyze media coverage and to provide policy suggestions. Methods: Using R programming, NAVER¡¯s and DAUM¡¯s 95,377 news articles(January 20, 2020 to July 31, 2021) regarding ¡®COVID-19 Vaccine¡¯ are collected and examined using topic modeling. Results: The news articles are categorized into 7 topics: Vaccination (14,080 cases, 20.0%), vaccine effectiveness (10,496 cases, 14.9%), production (10,196 cases, 14.5%), side effects (9,761 cases, 13.8%), distribution (9,674 cases, 13.7%), securing vaccine (9,515 cases, 13.5%), review and permission (6,833 cases, 9.7%). Conclusions: in order to continue vaccination smoothly, it is needed to create an environment for Solutions Journalism, to improve the manual for more cooperative relationship with the media, to strengthen social media channels, and additionally consider online influencer as a communication channel. It is also necessary to do the media s self-efforts for Solutions Journalism and discuss global vaccine inequality.

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