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홈 > 한국유통과학회 > The Journal of Asian Finance, Economics and Business (JAFEB)
논문 표지

Product Innovation Accounting, Customer Response Capability and Market Success: An Empirical Investigation in Thailand

원문보기 원문저장 인용정보복사 구매 4,240원

국문 초록

* 현재 컨텐츠 정보를 준비 중에 있습니다.

영문 초록

This study aims at investigating the effect of product innovation accounting on the market success of instant food and convenience food businesses in Thailand with customer response capability as the ...

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목차

1. Introduction
2. Literature Review and Hypotheses Development
3. Research Methods
4. Results and Discussion
5. Contributions and Directions for Future Research
6. Conclusion

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