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홈 > 한국유통과학회 > The Journal of Asian Finance, Economics and Business (JAFEB)
논문 표지

The Effect of Customer and Competitor Market Sensing Capability on Business Performance of SMEs: An Empirical Study in Indonesia

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국문 초록

* 현재 컨텐츠 정보를 준비 중에 있습니다.

영문 초록

The purpose of this study is to investigate and examine the role of specialized marketing capabilities (SMC) in mediating the relationship between customer sensing capability (CuSC) and competitor sen...

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목차

1. Introduction
2. Literature Review
3. Research Methodology
4. Results
5. Discussion
6. Managerial Implications
7. Limitation and Future Research

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