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홈 > 한국유통과학회 > 한국유통과학회 학술대회 논문집
논문 표지

Effects of Visible and Invisible Factors as well as Buying Impulse Intention upon Store Loyalty : Focused on Physical Evidence and Word-of-mouth of Discount Store

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국문 초록

영문 초록

The purpose of this study was to understand the influence of the visible factor which is well shown directly and well experienced to consumers such as physical evidence, and invisible factor which is ...

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목차

Abstract
1. Introduction
2. Theoretical Background
3. Models and Hypotheses
4. Empirical Analysis
5. Discussions and Summary
References

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