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홈 > 한국유통과학회 > The Journal of Asian Finance, Economics and Business (JAFEB)
논문 표지

The Moderating Role of CSR Associations on the Link between Brand Awareness and Purchase Intention

원문보기 원문저장 인용정보복사 구매 4,000원

국문 초록

영문 초록

This study uses the moderating model to explore the relationships between Corporate Social Responsibility (CSR) associations, brand awareness and consumer purchase intention. Besides investigating the...

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목차

1. Introduction
2. Literature Review
3. Research Methods
4. Results and Discussion
5. Conclusions
References

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