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홈 > 한국국제상학회 > 국제상학
논문 표지

A Study on the Relationship of Quality Recognition of Cross Border e-Commerce Platform and the Intention of Purchasing

원문보기 원문저장 인용정보복사 구매 5,320원

국문 초록

본 연구에서는 한ㆍ중 사드(THAAD)갈등 상황하에서 국경간 전자상거래 플랫폼의 품질과 고객의 구매의도간 연관성을 분석하고자 하였다. 연구결과 국경간 전자상거래 플랫폼의 보안, 서비스요인은 IPA를 통해 중요도와 만족도 모두 높은 것으로 나타났지만 구매의도에 정 (+)영향을 미치지 않았다. 통관절차는 구매의도에 정(+)의 영향을 미치지 않고 IPA에서 중요...

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영문 초록

Purpose : This paper aims to analysis the relationship between cross border e-commerce platform quality and purchase intention under the THAAD Dispute between South Korea and China Research design, da...

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목차

Ⅰ. 서론
Ⅱ. 이론연구
Ⅲ. 연구모형과 가설
Ⅳ. 연구방법과 결과
Ⅴ. 결론
참고문헌

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