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홈 > 한국국제상학회 > 국제상학
논문 표지

The Impact of Freight Forwarder Service Failure Factors on Service Recovery Effort

원문보기 원문저장 인용정보복사 구매 5,320원

국문 초록

복합운송주선인과 화주의 관계에서 발생하는 다양한 서비스 실패 요인을 파악하고, 서비스 실패 요인이 서비스 회복노력에 어떠한 영향을 미치는가를 규명하는데 그 목적을 두고 있다. 이를 통해 복합운송주선인의 서비스 실패에 따른 회복을 위해 화주의 부정적인 반응을 효과적으로 처리해 줄 수 있는 서비스 회복전략을 체계화하고, 화주와의 관계성 강화 및 신규고객 창출을...

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영문 초록

Purpose : The purpose of this study is to investigate the effects of service failure factors on recovery effort of freight forwarders. Improving the relationship with ship owners through strategic rec...

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목차

Ⅰ. 서론
Ⅱ. 선행연구
Ⅲ. 연구모형 및 연구가설
Ⅳ. 실증분석
Ⅴ. 결론
참고문헌

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