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This paper explores the strengths, weaknesses, challenges and opportunities of a Philippine agrochemical trading company as it thrives within its broader macroenvironment. In an era of climate change adaptation and ailing global economies, agrochemical companies within the food chain face even greater barriers to survival and competitiveness. The study revealed that the agrochemical industry has made baby steps in encouraging farmers to adopt the natural or organic way of farming through the use of biopesticides and biofertilizers as a response to climate change but price-sensitive farmers appear indifferent to the use of biopesticides and biofertilizer and readily switch suppliers depending on product prices as well as the promotional activities done by agrochemical trading companies. These suggest that agrochemical usage will continue to dominate global agriculture in the next couple of years while biologicals in organic agriculture will account for a minimal percentage despite the trend toward sustainable agriculture. To be sustainable, it is suggested that agrochemical trading companies introduce new brands for each product type, formulate a customer retention strategy for its dealers and independent business partners and pursue a market penetration strategy to widen the customer base as they track their moves against a changing global agrochemical industry.

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