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The objective of this study was to identify the characteristics of factors for activating the export through the IPA(Importance-Satisfaction Analysis) focused on the Jeju Island. As a result, the first quadrant with high importance and satisfaction included global export goods, export-based factors. The related experts think these factors is important and is to show some degree of satisfaction that the reaction is relatively. Also, importance is high but low satisfaction items that require major improvement are strategy, products, quality, information systems, etc.. This means that factors are important here, but actually shows a low level of satisfaction. Next, factors showing a low level of importance and satisfaction at the same time are long-haul direct, one-stop logistics centers, programs, corporate maintenance and support arrangements. This means these factors may be less priority is to show. Finally, relatively low importance but high satisfaction factors are marketing, value-added, and incentive factors. This means that the situation has already made a lot of efforts than other factors. In the future time, the results of this study can be utilized to establish a policy for activating exports in Jeju Island.

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