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The purposes of this study were to investigate 1) housewife’s concerns for environment and the influence of age, education, and occupation on environmental concern, 2) information source on environmental preservation, 3) the relative importance of selection criteria and the influence of environmental concerns on selection criteria in detergent purchase decision, and 4) general laundering practice and the influence of environmental concerns on the laundering practice.
For this study, 400 questionnaires were administered to housewives in Kwangju. The 325 questionnaires were analyzed by using frequencies, percentage, analysis of variance, Duncan Test, Correlation, and Spearman Correlation.
The results of this study were as follows:
1. 72.3% of respondents had concerns for environmental preservation. In addition, housewife’s age and level of education did not influence on environmental concerns, but occupation did. Specifically, a working housewife tended to have more concern for the environment than a full-time housewife.
2. The important sources of information on environment were identified by TV and newspaper.
3. In making detergent purchase decision, the housewife placed importance on detergency, unpolluting detergent, price, and toxicity, in order. The housewife who concerned about environment placed importance more on unpolluting detergent and less on price and a handy container or packing.
4. In relation to laundering practice, 38.4% of respondents used a washing machine 3-4 times a week and 70.2% did cold washing. 32.3% of them used synthetic detergents in hand washing. Besides, four laundering types were classified as a reasonable type, a type of improving detergency through extra-action, a type of using additives, and a type of detergent overuse. In relation to the laundering types, housewife’s level of education and occupation did not influence on the laundering type, but their age did. Specifically, the 40’s of age tended to launder with a reasonable pattern and the 40’s and the 50’s of age tended to improve detergency through extra-action. In addition, the housewife who concerned about environment tended to do extra-action for improving detergency and not to overuse detergent.

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