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  The purpose of this study is to provide the development of sports tour with practical data and information, and to present the active plan of sports tour based the analysis of sports tour"s administrative importance to improve the quality of life and a variety of patterns which toures like in the times of glovalization, and information-intensive society with the method of self administered questionnaire-(common people group total 496 papers, specialist group total 28 papers)-based on common people who not only have lived Pusan Metropolitan but also have participated in, and seen a lot of events of sports.
  The results of the study are as follows:
  1. The plan connected sports marketing with sports and tour is found to be presented.
  2. Facilitation and investment are absolutely needed.
  3. The development and advertisement of many goods are needed domestically and abroadly.
  4. Mass-media and relationship of sports tour are lasted.
  5. The balanced development of local areas is needed to cultivate national industry.
  6. The designation of special sports tour"s area is needed to satisfy many toures with all the desires.
  7. The exchange between the developed nations and our nation is needed in sports tour.
  8. The plan of sports tour and the committee of tour"s development are absolutely needed.
  9. The cultivation of intensive sports tour"s specialists is absolutely needed.

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