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The purpose of this study is to review the receivers' inclination, focusing on the popular novels which has created a sensation since 2000. Jo, Chang-In's Guichenot attracts the interest of enormous receivers because the material of this novel is unacquainted with previous novels and newly secures reality, awaking receivers' interest. And the narrative development of this novel is varied in that the visual points of both Jeong, Ho-Yeon and Daumi are intersected and the emotion description of characters is depicted verisimilar, which expands the receivers' response. Finally, the limitation situation of characters is recovered through sacrificing fatherhood like Guichenot. Here, the sacrificed fatherhood is contrasted with the selfish motherhood in the dichotomy of goodness and evilness, which enables receivers to recognize the changing way of traditional androcentric social system. Besides, in the outer situation of this work, the economic crisis since IMF evoked the 'father syndrome' to revive the lost fatherhood and this work was producted and broadcasted through central mass-media to attract the receivers' age classes and the way of enjoyment.
Second, Kim, Ha-In's The Perfume of Chrysanthemum induces the interest of the receivers who prefer love stories. And the reasons that this novel attracts the concern of unmarried women are as the followings. Above all, the hero and heroine possess the balanced social ability and disposition of the hero and heroine, which correspond with the enviable male and female aspect that receivers are anxious to be. And the perfect sacrificed love of a man contrasts with the loving way of the new generation, which endows the receivers with proxy satisfaction and some phantom. Here, the love which pure-hearted Seung-Woo shows constructs the ideal model which all of receivers desire and derives the absolute sublimation. Through the media and methods which penetrate the receivers' sensibility and emotion, rather than the construction principle of love story tensive development of accidents, the narrative of this novel develops naturally. Third, the sentimental and romantic media, letters which express the secret love, give receivers romantic sensation. And cultural circumstance of restoration and lyricism since IMF also latently affects this novel. Especially, the popular drama borrows the parts of The Perfume of Chrysanthemum, which more evokes the receivers' interest.
Third, Gwiyeoni's That Guy was Nice appeals teenagers who think and sympathize by means of the features of the internet media. The reason is as the followings. First, this novel enables the receivers who are acquainted with romance to confront and compose the internet media in that this is the junk fiction with the formulation of romance. And surprisingly, this treat accidents, or shocking events with simple and rhythmical way to meet the receivers' inclination, which makes the radical reversion of the narrative become natural. Finally, this forms 'the culture within teenagers' with their own cultural formulation and experience. The popularity of internet novels are caused from the culture cartel of the teenagers which speedily combines the desire of the receivers who are familar with the popular culture with the social-cultural code. And this shows the reverse of the success which is distributed and consumed in the capital mechanism from the off-line.
As seen above, the Korean popular novels since 2000 approach receivers with the mix of radically changing culture topography and the capital mechanism. Especially, the changed inclination of receivers is prominent in the creating method of characters, which is the factor to reverbrate the response of receivers, but the range is limited relatively. And the encounter of new media writing and various media have a great effect as a periodic transition. I hope that the new magnetic fields which are shown in the popular novels since 2000 will be measure

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