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This paper aims at the aspect of deriving the literary genre from the desire for a discourse, focusing on the popularity and femininity expressed in classical novels of Chosun dynasty as well as television soap operas of the present times.
Both classical novels and soap operas have been developed through an awareness of the masses and development of the mass media. There was active pop culture in the latter half of the Chosun dynasty by the establishment of the market economy in addition to the growth of cities. Classical novels became the most representative of the literary genre. The present Korea society is bases on democracy and capitalistic economy and the mass of people becomes the subject of the society and culture. Therefore, the pop culture is one of the most influential for Korean society and culture. A television is one of the most representative mass media, and soap opera is the best genre of all the television genres, giving satisfaction and excitement to people. These aspects of soap operas are compared with the spread of Hang.l (the Korean alphabet) and the active growth of the mass media which played an important role in the popularization of classical novels.
There is an important common point between the popularization of classical novels and of soap operas. Both of them represent the sexual discrimination by expressing traditional womanhood, and reflecting the 'Cinderella-complex' as the main theme. One understands that those representations reflect the women who try to adapt themselves to the patriarchal society.
There is another common factor between classical novels and soap
operas, both of which are not only popular literature but also nonmainstream literature. These genres are based on the desire for the mass' discourse which is talking and hearing the story and the literary tradition accumulated from a narrative literature. Those are the desire for a discourse derived the novel genre from popularization of Hang.l (the Korean alphabet) in the latter half of the Chosun dynasty, the soap opera from popularization of a medium of television in the present times. It is a kind of an aspect of the desire for the discourse that derived new literary
genres from new mediums, and it will be accumulated as various literary genres, as well.

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