* 현재 컨텐츠 정보를 준비 중에 있습니다.

[닫기]

Since 1999, Korean entertainment industry was rapidly grows. Especially, film industry is prominent. So, study of entertainment has been regarded one of the very important topic of marketing areas. But, only few studies are seen by us. So I set about this study.
Entertainment industry consists of film, music, amusement, game, travel, and so forth on. This study is focused on film heavy purchaser. So, I suggest following propositions as a results.

Proposition 1 : Film critics not nearly effect on film purchase intention.
Proposition 2 : The more film is showed at the theater, film purchase intention will be increased.
Proposition 3 : The more film background is favorable, film purchase intention will be increased.
Proposition 4 : The more film has been awarded prize, film purchase intention will be increased.
Proposition 5 : The season of Film release will effect on box-office profits.
Proposition 6 : Film director and actor will effect on film purchase intention.
Proposition 7 : Word-of-mouth is the most powerful impact on box-office profits.

[닫기]