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홈 > 간행물 권호
  • 발행기관: 한국유통과학회
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유통과학연구(Journal of Distribution Science)

  • 발행기관 : 한국유통과학회(Korea Distribution Science Association)
  • 출처구분 : 학회
  • 간행물유형 : 학술저널
  • 발행주기 : 월간 (발행월:1,2,3,4,5,6,7,8,9,10,11,12)
  • pISSN : 1738-3110
  • 등재정보 : KCI 등재
유통과학연구
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Multinational Products for Consumer-Driven Global Sourcing Strategies
Multinational Products for Consumer-Driven Global Sourcing Strategies
Jiwon LEE;Jae-Young OH;Eunji OH;Matthew Minsuk SHIN
한국유통과학회 / 유통과학연구 제17권 제8호 / 2019 / 5-14 (10 pages)
경제경영>경영학 / KDC : 사회과학 > 경제학 / KCI : 사회과학 > 경영학
초록보기
Purpose - This study aims to proposes a conceptual framework to segment multi-national products based on a Chinese consumer’s perception of multi-national products, to find the role of consumer ethnocentrism (CET) in country of origin (COO) effects for Chinese, and to figure out how different dimension of CET Effects on purchase intention developed market and home country. Research design, data and methodology - This study selected a 2×2×2 factorial design for the hypothesis test based on the product category × combination of manufactured type × Ethnocentrism level. This study distinguishes products between luxury (Burberry) and non-luxury (Nike) products and choose combination of manufactured type (Spain vs India/ Spain vs China) in order to perform comparative studies. A total of 223 Chinese participated in the experiment. After being exposed to each scenario, participants were asked to respond to questions about brand preference and purchase intention Results - Regarding to luxury made in developed country, it is worth that exposing COO information to low level of ethnocentrism consumers. Regarding to non-luxury product made in emerging country, it makes it worse when COO information to high level of ethnocentrism consumers. Lastly, regarding to non-luxury product, patriotic consumers prefer to purchase product made in home country.
A Study on the Private Consumption Value of Franchise Companies: A Comparison of Foreign and Domestic Brand Consumers
A Study on the Private Consumption Value of Franchise Companies: A Comparison of Foreign and Domestic Brand Consumers
So-Yeon PARK;Hye-Yoon PARK
한국유통과학회 / 유통과학연구 제17권 제8호 / 2019 / 15-24 (10 pages)
경제경영>경영학 / KDC : 사회과학 > 경제학 / KCI : 사회과학 > 경영학
초록보기
Purpose - The relationship between personal consumption value and brand trust and brand attitude, brand trust and brand attitude, and brand loyalty was analyzed at a time when customers visiting domestic and foreign brands with mutual competition recognized the coffee shop as a new cultural space. Research design, data, and methodology - To examine these research models, samples were collected from 348 peoples who visited Coffee Franchise Companies during March to April, 2019. Results - The results of the study showed that Most of the assumptions about consumers personal consumption values and brand trust, brand attitude and brand loyalty were adopted. This shows that there is a positive and organic relationship between these variables. Conclusions - Consumers personal consumption values are found to have a positive impact on brand trust and brand attitudes. This means that the more positive an individual s consumption value is, the more confidence and likability a brand has. Brand trust has been shown to have a positive impact on brand attitudes. Brand attitudes and brand trust also have a positive impact on brand loyalty. This means efficient management of brand trust and brand attitudes in chain service companies is necessary.
How Digital Technology Driven Millennial Consumer Behaviour in Indonesia
How Digital Technology Driven Millennial Consumer Behaviour in Indonesia
Asmara INDAHINGWATI;Ansir LAUNTU;Hasmin TAMSAH;Ahmad FIRMAN;Aditya Halim Perdana Kusuma PUTRA;Aan ASWARI
한국유통과학회 / 유통과학연구 제17권 제8호 / 2019 / 25-34 (10 pages)
경제경영>경영학 / KDC : 사회과학 > 경제학 / KCI : 사회과학 > 경영학
초록보기
Purpose - Investigate the association of internal and external factors of consumers and analysing the role of moderating comparative marketing aspects, especially the part of YouTuber and celebgram in influencing purchase decisions. Apart from that, it provides an overview of the pattern of purchase decision making in forming Millennials and Y generation consumer culture Research design, data, and methodology - This study uses a quantitative research approach with descriptive, predictive, and prospective data analysis on 300 eligible Millennials and Y aged 20-35 years who are bachelor-educated. Data collection using online surveys with final statistical analysis using the Partial Least Square (PLS) approach Results - All hypothesis are declared accepted, indirect testing the dominant internal consumer factors have a positive and significant effect on consumers purchase decisions. Through testing Moderating, aspect marketing comparative is also authoritative able to moderate internal consumer factors towards purchase decision making. Conclusions - Digital technology is changing the paradigm and perceptions of the millennials and Y generations in terms of behaving as a generation of technology connoisseurs who also influence and shape the culture of that generation and the generations to come in the future.
The Effect of Mobile MMORPG Characteristics on Flow Experience and Performance
The Effect of Mobile MMORPG Characteristics on Flow Experience and Performance
Jeonghoon LEE
한국유통과학회 / 유통과학연구 제17권 제8호 / 2019 / 35-44 (10 pages)
경제경영>경영학 / KDC : 사회과학 > 경제학 / KCI : 사회과학 > 경영학
초록보기
Purpose - This study examines the changes in the mobile MMORPG market in recent years and the factors affecting the performance of mobile games through flow experience according to the characteristics of game content. Research design, data, and methodology - This study focuses on the fact that the cause of game use behavior changes is the flow experience which influences the duration of mobile game continuation. The flow experience and the influencing factors are divided into the relationship between first, second-leading factors, and lagged factors. Results - The user s sense of challenge, skillfulness, concentration, and reality influenced the flow experience as a leading factor influencing the performance of MMORPG games. On the other hand, fun and preference were found to be the outcomes of the flow experience. This is because the game content is experienced not through passive enjoyment but by intentionally enjoying the game content. The flow experience has a positive effect on the intention of continuous use as in the previous study. Conclusions - This study found that the flow experience of game users is necessary for continuous use by organizing relationships of flow experience in mobile MMORPG users gaming behavior.
Effects of Lay Rationalism, Attitude Dimension and Involvement Type on Intent to Purchase Hedonic Product
Effects of Lay Rationalism, Attitude Dimension and Involvement Type on Intent to Purchase Hedonic Product
Nak-Hwan CHOI;Yunwei CAI;Zhonghua LI
한국유통과학회 / 유통과학연구 제17권 제8호 / 2019 / 45-56 (12 pages)
경제경영>경영학 / KDC : 사회과학 > 경제학 / KCI : 사회과학 > 경영학
초록보기
Purpose - This study aimed at investigating the mediation roles of attitude dimensions in the effects of involvement type on hedonic product purchase intention and moderation role of lay rationalism in the effects of involvement type on attitude dimensions. Research design, data, and Methodology - “Wenjuanxing” was used online to make questionnaire, which was loaded on Wechat and QQ. 125 data were collected online in China. The Process macro model 58 including moderation of the two paths in the causal sequence was used to verify hypotheses. Results and Conclusions - First, cognitive (affective) involvement had positive effect on the utilitarian (hedonic) dimension of consumer attitude and the purchase intention. Second, hedonic dimension of attitude had positive effects on purchase intention, but utilitarian dimension of attitude had not significant positive effects on purchase intention. Third, Lay rationalism did decrease (did not increase) the positive effects of affective (cognitive) involvement on hedonic (utilitarian) dimension of attitude. Therefore Marketing managers should understand the differences between the cognitive involvement and affective involvement, and develop the ways by which they attract consumers to choose their hedonic product. And they should give affective (cognitive) information to the customers with low (high) rationalism consumers when they do marketing for their hedonic product.
A Study on Performance Improvement and Perception Difference of SMEs Using TPB: Focusing on Corporate Ethical Responsibility Activities, Personal Characteristics and POS
A Study on Performance Improvement and Perception Difference of SMEs Using TPB: Focusing on Corporate Ethical Responsibility Activities, Personal Characteristics and POS
Hoe-Chang YANG
한국유통과학회 / 유통과학연구 제17권 제8호 / 2019 / 57-66 (10 pages)
경제경영>경영학 / KDC : 사회과학 > 경제학 / KCI : 사회과학 > 경영학
초록보기
Purpose - The purpose of this study is to elucidate the perception differences between CEOs and employees, and to derive a plan for improving performance by using theory of planned behavior (TPB) to enhance the competitiveness of SMEs exposed to various difficulties until recently. Research design, data and methodology - A total of 238 valid questionnaires were collected for CEOs and members of SMEs. In order to clarify the difference of perception, independent sample t-test and multi-group analysis using AMOS were conducted. Simple regression analysis and structural equation were used to confirm whether the theory of planned behavior was applied at the level of SME. Results - The CEO group is more aware of company’s ethical responsibility activities and organizational support than the group of employees, and collectivism contributes more to organizational development than individualism tendency. Also, the theory of planned behavior is applied to the SME level as well. Conclusion - This study suggest that CEOs need to accept the pluralism of their members for the development of SMEs. In addition, it is necessary to form a consensus on ethical responsibility activities that corporations are performing by supporting diverse strategies and members participation in management decision-making.
How Entrepreneurial Proclivity Affects Job Engagement and Satisfaction of Retail Employees
How Entrepreneurial Proclivity Affects Job Engagement and Satisfaction of Retail Employees
Myoung-Soung LEE;Gap-Yeon JEONG
한국유통과학회 / 유통과학연구 제17권 제8호 / 2019 / 67-76 (10 pages)
경제경영>경영학 / KDC : 사회과학 > 경제학 / KCI : 사회과학 > 경영학
초록보기
Purpose - This research examined whether entrepreneurial proclivity of retail employees affects job engagement and satisfaction, which are job-related positive aspects; and whether job engagement affects job satisfaction. Research design, data, and methodology - To accomplish this purpose, data were collected for 224 retail employees working in the distribution industry in the Republic of Korea. Reliability, validity, and hypotheses were tested through structural equation modeling, and mediating effects of job engagement between entrepreneurial proclivity and job satisfaction were verified through the bootstrap method by using the process model. Results - The results show that innovativeness and progressiveness in entrepreneurial proclivity positively affected job engagement and job satisfaction, but risk-taking did not affect either job engagement or job satisfaction. Also, this research confirmed that job engagement positively affects job satisfaction. Conclusions - This study contributes to the retail literature by applying the concept of entrepreneurial proclivity in the retail employee context. This study puts forward empirical evidence that identifies the effect of entrepreneurial proclivity as a job resource that influences job engagement and job satisfaction in the JD-R model. Thus, this study surmounts the limitation of prior studies by examining entrepreneurial proclivity from the aspect of retail employees.
How Do Consumers React to Scandals Involving Celebrity Endorsers and Endorsed Brands?
How Do Consumers React to Scandals Involving Celebrity Endorsers and Endorsed Brands?
Jieun CHOI
한국유통과학회 / 유통과학연구 제17권 제8호 / 2019 / 77-85 (9 pages)
경제경영>경영학 / KDC : 사회과학 > 경제학 / KCI : 사회과학 > 경영학
초록보기
Purpose - The use of celebrity endorsers is a strategy long-since used by companies to improve the persuasive impact of their company’s advertising. However, much like anyone else, celebrities are flawed human beings, and therefore often find themselves involved in scandals. Companies must consider the potential of scandals when using a celebrity endorser to represent their brand or product. This research focuses on the process consumers use to justify scandals involving celebrity endorsers. Specifically, this research divides the justification processes used by consumers to maintain support for celebrities involved in a scandal into moral decoupling and moral rationalization and proposes antecedents and consequences for these processes. Methodology - To verify the hypotheses suggested by this study, an online survey was conducted, and data was analyzed using a structural equation model. Result - Results showed that consumer empathy for the celebrity endorser and external attribution of the scandal presented were positively related to moral decoupling and moral rationalization. In addition, moral rationalization was positively related to consumers’ attitude towards the celebrity endorser, which also enhanced brand attitude. However, the relationship between moral decoupling and the consumer’s attitude toward the celebrity endorser was not statistically significant. Conclusion - This research serves to expand the scope of available research on the persuasiveness of celebrity endorsers and provides practical guidelines for marketers.
Constructing Athlete Identification and the effectiveness of Athlete Endorsement on Customer’s Purchase Intention
Constructing Athlete Identification and the effectiveness of Athlete Endorsement on Customer’s Purchase Intention
Nguyen Minh HA;Cao Nhat TUAN
한국유통과학회 / 유통과학연구 제17권 제8호 / 2019 / 87-97 (11 pages)
경제경영>경영학 / KDC : 사회과학 > 경제학 / KCI : 사회과학 > 경영학
초록보기
Purpose - This study focuses on the effectiveness of the athlete endorsement on the purchase intention of customers and investigates the attributes of the athlete identification. The Athlete Identification is defined by the expertise, trustworthiness, attractiveness, toughness and transgression. Athlete identification and athlete endorsement help marketers with a thorough look at the trend of using famous sports player to promote products. Research design and methodology - 450 questionnaires were delivered to respondents in Ho Chi Minh city and 433 were returned completed. Descriptive statistics, reliability, exploratory factor analysis, confirmatory factor analysis and structural equation modeling were conducted to test the relationship between independent and dependent variables. Results - The expertise, trustworthiness, attractiveness and toughness exert positive impacts on athlete identification. Transgression affects negatively athlete identification and athlete endorsement. This research confirmed results of previous studies. Conclusions - The athlete first needs to create their own Identification from a set of attributes in order to be out-standing in the sport and leisure industry before becoming an endorser for a particular product. From the company’s perspectives, decision makers should choose an acclaimed sports player to boost the purchase intention of consumers.
E-tailing & Brand Communication in Facebook: Comparing Germans and Koreans
E-tailing & Brand Communication in Facebook: Comparing Germans and Koreans
Vu NGUYEN;Jounghae BANG
한국유통과학회 / 유통과학연구 제17권 제8호 / 2019 / 99-106 (8 pages)
경제경영>경영학 / KDC : 사회과학 > 경제학 / KCI : 사회과학 > 경영학
초록보기
Purpose - The purpose of this development the business model of the healthcare sector in order to promote patents satisfaction towards medical sector services improvement for the medical business model innovation to possess a competitive advantage in the medical and pharmaceutical industry. Research design, data, and methodology - Safety standard protocol from existing multidisciplinary literature is a process of theorization, which uses grounded theory methodology rather than a description of the data and the targeted phenomenon by using Jabareen (2009). The first task is to map the spectrum of food safety literature regarding the phenomenon in safety management. This process includes developing the implementation factors and other sources such as existing business models and practices into the protocol design. Results - The study suggests the conceptual framework to improve the safety management for patients’ environmental sustainability performance. Conclusion - The business model may support the beneficial aspect to healthcare government s policymakers, hospital employees, and medical specialist who can apply the practical perspective of its value regarding an educational protocol. Originality/value - This study contributes to and extends our understanding of environmental sustainability performance, identifying the rationale for safety standards performance in the healthcare industry with suggested hybrid safety standards market consumer interconnector.
The Effect of Frontline Employees’ Experienced Customer Incivility on Service Performance
The Effect of Frontline Employees’ Experienced Customer Incivility on Service Performance
김민성(Minsung KIM);허원무(Won-Moo HUR);김병수(Byung-Soo KIM)
한국유통과학회 / 유통과학연구 제17권 제8호 / 2019 / 107-118 (12 pages)
경제경영>경영학 / KDC : 사회과학 > 경제학 / KCI : 사회과학 > 경영학
초록보기
Purpose - The present study examines the effect of service employees experienced customer incivility through their emotional exhaustion. We identified service employees emotion regulation ability as a boundary condition (i.e., moderating variable) that decreased the positive relationship between service employees experienced customer incivility and their emotional exhaustion. Furthermore, we also investigated the negative relationship between service employees experienced customer incivility and their service performance via emotional exhaustion. Research design, data, and methodology - Drawing on AET (affective event theory) and COR (conservation of resources) theory, we developed three research hypotheses (i.e., mediation, moderation, and moderated mediation). Online panel survey data from 552 frontline employees at several service organizations (e.g., department stores, retail stores, hotels, restaurants, airlines, banking, insurance company, and etc) in South Korea were examined. To assess two types of validity (i.e., convergent and discriminant validity) and reliability of measurement model, we employed the CFA (confirmatory factor analysis) using M-plus 8.2 software. Internal consistency also was tested by Cronbach α. In addition, we employed the SPSS PROCESS MACRO 2.16, which was recommended by Hayes (2013, 2015), to estimate mediation, moderation, and moderated mediation effects. Results - As predicted, the negative relationship between service employees experienced customer incivility and their service performance was mediated by emotional exhaustion. Furthermore, service employees emotion regulation ability also played a significant moderating role of the relationship between service employees experienced customer incivility and emotional exhaustion, such that this relationship was less pronounced when service employees had a high level of their emotion regulation ability than when thir emotion regulation ability was low. Service employees emotion regulation ability further moderated this mediation effect of service employees experienced customer incivility on service performance through emotional exhaustion. These findings have theoretical implications for employees experienced customer incivility and emotion regulation ability research and provide managerial implications for practitioners. Conclusions - This study empirically elaborated the previous model of service employees experienced customer incivility and personal resource (e.g., emotion regulation ability) literature by presenting the findings that service employees experienced customer incivility influences their service performance via emotional exhaustion and that emotion regulation ability effectively reduces this negative effect.